Personal Information
Born: 10 Feb 1989, Dhaka, Bangladesh.
Nationality: Bangladeshi, residence in Denmark since January 2015.
Family status: Married with one child named Afifah, she is eight months old. My wife has recently graduated from the Aalborg University and she is looking for a full-time job. Currently, we all live together in Aalborg, Denmark.
Why Denmark: My wife moved to Denmark for studying MSc in International Business Economics at Aalborg University (AAU) in Autumn 2014. Afterward, the innovating education system, mainly the problem-based learning at the AAU has attracted me to study in Denmark as well. Currently, I am studying MSc in International Marketing at AAU with Danish Government Scholarship. Last, but not least, cultivating innovation, flat management structures, teamwork, and work-life balance has motivated me to work in Denmark.
Passionate about business, IT, innovation and research
I am a five-year experienced marketing professional who has the ability to break problems into small parts and solve them accordingly. I am a tech-savvy and adaptable to the rapidly changing business world by the influence of the continuous development of new technology. I am experienced in the entire value chain of marketing management, ranging from sales, digital marketing, brand management, advertising, strategic marketing, marketing research to customer service. As a member of NOVA and Youth Goodwill Ambassadors of Denmark, I am elevating career development by creating professional networks and dating with companies. In addition to this, I am also contributing to the Danish society and learning Danish culture by doing volunteer activities.
Philosophy
My view on business is inspired by professor John Elkington’s concept of “the triple bottom line (TBL)”, also known as 3Ps (Profit, People, and Planet). I am always contributing to the business to increase profits ensuring the betterment of human being and the environment.
Work Experiences
Jun 2015 – Dec 2016
Aalborg, Denmark
Azzurra is one of the leaders among the restaurant chains in the northern region of Denmark. To provide the best experience and to produce the best Italian and Indian cuisine to the customers. Approx. 80 employees.
Tasks: Managing all the activities for the digital marketing including; website management, social media marketing and designing all sorts of communications materials.
Achievements:
• Re-designed/developed the websites which helped to increase web traffic (azzurra.dk)
• Re-designed all the communications materials with responsive approach
Competencies: Communications, social media marketing, content management, Google Analytics, Google AdWords, adaptation to Danish working culture.
Sep 2013 - Nov 2014
Dhaka, Bangladesh
Pathshala is one of the top institutes in South Asia which offer various educational programs in photography and multimedia journalism. Approx. 20 employees.
Tasks: Managing overall marketing related operations including identifying, and analyzing customer demand in all current fields of business; developing and managing publicity and public relations including the press and provided leadership to brand management.
Achievements:
• Introduced a new education program based on customer demand
• Established good network with journalists and got the highest media coverage
• Organized a very successful event collaborating with Embassy of US, Dhaka
Competencies: Business communications, strategic marketing, professional accountability, sales, branding, public relation.
Oct 2010 – Mar 2013
Dhaka, Bangladesh
Expecta was a design agency, founded by me during the bachelor level. Managed business operation alone as it was a micro business.
Tasks: Developed and designed concepts, graphics, and layouts for product illustrations, company logos, brochures etc. for online and offline platforms; provided all sorts of printing services.
Achievements:
• Gained practical knowledge about the backbone of a business operation
• Acquired extensive knowledge about processes and uses of different materials or media in communications materials
Competencies: Business management, operation, negotiation, graphics design, web design, digital arts, print media, photography.
Education
Sep 2016 – June 2018
Aalborg, Denmark
Competencies and achievements:
• Learning a company’s opportunities in the presence of global markets
• Digital Marketing and international brand management
• Export marketing and various research methods to solve business problems
• Shaping my skills to be a good as a team player
• Solving complex issues through the problem-based learning approach
• Getting more insights of qualitative research by assisting an Associate Professor and a PhD student in data entry and making graphs
Projects:
• Collaborating with Med24 with the objective of redefining their customer segmentation and strategy to attract them to retain. Findings & implication: The attractive segmentations are most frequent-buyers and often-buyers.
• Reviewed literature on consumers’ perceptions and attitudes towards electric
vehicles in perspective of USA and China. Findings: Americans have significantly lower relative willingness-to-pay for EVs than Chinese’s.
• Collaborating with OnePlus with the objective of defining different aspects of its brand and recommending branding strategy as it grows and evolves: on going.
2012 - 2013
Dhaka, Bangladesh
• Crafting strategy for marketing of a business and non-profit organization
• Conducting marketing research (qualitative and quantitative)
2007 - 2012
Dhaka, Bangladesh
• Managing supply chain and operation
• Managing a brand and understanding consumer behaviour
Volunteer Experiences
June 2016 - Dec 2016
Aalborg, Denmark
Task: Steaming clothes for a web shop named lidtsmartere.dk
Competencies: Adaptation to Danish culture
Nov 2009 - Nov 2013
Dhaka, Bangladesh
Task: Organized national event related to youth & adolescent’s
reproductive health and rights. Advocated policy makers & government.
Jan 2009 - Dec 2011
Dhaka, Bangladesh
Competencies: Leadership, developed ‘starter’ attitude – jump on tasks
Language Proficiency
Bengali: Native language
English: Professional level
Danish: Beginner level
Hindi and Urdu: Beginner level
IT and Computer Knowledge
Photo & Design: Adobe Illustrator CC, Adobe Photoshop CC, Adobe InDesign CC - Professional level.
Office Work: Microsoft Office 365 and 2016 programs - Professional level.
Website & CMS: WordPress - Professional level; Google Analytics, Google AdWords, and Social Media Marketing - Beginner level.
Research: SPSS and SurveyXact - Beginner level.
Additional Information
Nov 2016 - Present
Copenhagen, Denmark
Selected through a thorough selection process based on the combination of strong academic skills and results, great social skills, and a humble image as well as a strong drive, dedication, and relevant work experience.
Sep 2016 - Present
Copenhagen, Denmark
Selected as an ambassador by competing with several hundreds of international students studying in Denmark. Achieving: Professional networks, visiting companies and developing my career in structured manner.
Feb 2016 - Present
Aalborg, Denmark
Playing an important role for the team. All-rounder, right-hand middle order batsman and leg spinner. Playing in Danish second division cricket.
Learning: Multi-culture, teamwork, adaptation to Danish culture
Mar 2013 - May 2013
Dhaka, Bangladesh
Selected as one of top ten by going through eleven types of intensive screening stages. Entrepreneur learning trough doing real-life business in organic products, restaurant, and export of ready-made-garments.
Apr 2012 - Apr 2012
Bangkok, Thailand
Learning: Youth leadership, advocacy, multi-culture, presentation.
Free-time Activities
Daily, I go out with my wife and little daughter for cycling or walking. I also play cricket for Aalborg Cricket Club. I like to watch adventure movies. I often cook Indian and Bangladeshi foods at home. I also love to make Indian chai/tea.
INSTAGRAM PHOTOGRAPHY
I like to take still-life photographs and share them on Instagram.
Looking forward to hearing from you.
I would love to have a cup of coffee/tea together and talk about you, your business and what is on your mind.
CONTACT
Stormgade 9, 6-13
9000 Aalborg
0045 53 34 74 05
rakibulhasan77@gmail.com